Barsys is thrilled to welcome Paul Zahn as our Chief Creative Curator!
Paul brings his expertise in the mixology industry as well years of experience as an On-Air Host, Journalist, and Entertaining Expert. He has developed and marketed beverage brands with everyone from Fergie to 50 Cent to Pitbull. He has also worked on iconic spirit brands like Absolut Vodka, Malibu Rum and Midori.
In this role, Paul is cultivating a library of cocktails and adding more mixologists and recipes to our app. He is also our newest resident cocktail expert and a brand ambassador for the company.
"We are in a cocktail industry renaissance of sorts," says Paul Zahn. "Consumers are more excited than ever to take control of their home cocktail game as they become more educated on spirits. People have been making great spirits and mixers, but there was little innovation on how customers enjoyed well-crafted products in their homes. More recently, we've seen a massive rise in RTD and home technologies. I'm excited to be at the forefront of this through my partnership with Barsys."
Barsys is confident that Paul will be able to bring the flair and knowledge of a mixologist while also spreading the innovation that Barsys brings to our cocktail community!
To check out Paul’s first cocktail, as well as hundreds more, be sure to download the Barsys Coaster app.