Introducing PATRÓN Perfect Margarita Coaster

PATRÓN tequila and Barsys toast the end of summer with the introduction of the PATRÓN Margarita Smart Coaster by Barsys. With at-home entertaining at an all-time high, PATRÓN and Barsys have teamed up to create a limited-edition kit to teach users how to make the ultimate at-home PATRÓN margarita and tequila cocktails. This first-of-its-kind partnership leverages the innovative Barsys smart coaster technology with PATRÓN tequila recipes and tools allowing people to easily perfect their at-home bartending skills.

Just because summer is coming to a close, doesn’t mean margarita season is over. Now, more than ever, virtual parties with family and intimate BBQs with friends are taking the place of in-person events and the PATRÓN Margarita Smart Coaster by Barsys is a must-have tool to spice up any at-home gathering. The limited-edition kit comes fully equipped with the Barsys ‘smart coaster’, two PATRÓN rocks glasses, a custom PATRÓN branded TAJÍN salt rimmer, lime squeezer, and shaker, providing users all the tools needed to craft the Perfect Margarita and a variety of other delicious, versatile and simple cocktails at-home. A bottle of PATRÓN tequila is not included in the kit and will need to be purchased separately at https://www.patrontequila.com/buy.html. 

Enabled by Barsys Smart Bar Technology, the Coaster connects directly to smartphones through the Barsys Coaster app and guides the user to precisely measure each cocktail ingredient as it’s poured, ensuring a perfect cocktail every time. The cocktail recommendation engine turns device owners into instant mixologists that can make thousands of cocktails at a click of a button. 

“When most people think of a margarita, they think of it as a summer cocktail, however, the margarita is such a versatile drink and should be enjoyed all year long. Together with Barsys we made that possible, and found a way to elevate the at-home cocktail experience by providing innovative technology and tools to create high quality and unique margarita recipes at-home,” said Adrian Parker, Global Vice President, Marketing for PATRÓN Tequila at Bacardi Global Brands Limited. “PATRÓN always aims to create memorable experiences and new, interactive ways for people to learn and engage with our products using the devices and technologies in their everyday lives. PATRÓN has a history of being a leader in investing in new technologies such as VR and AR and pioneering at-home cocktail consumption with previous releases including our CocktailLab.com database that offers 540+ cocktail recipes for at-home creations and our ‘Ask PATRÓN’ feature on Amazon Alexa that provides users with cocktail suggestions, tips, and tequila facts. The partnership with Barsys is our latest example of our commitment to help our customers create moments that matter.” 

“When it comes to creating experiences, PATRÓN shares our passion for innovation and perfection and is an ideal first partner for Barsys,” said Akshet Tewari CEO and Founder. “Together with PATRÓN, we are able to offer customers the ability to perfect their margarita making skills along with so many other versatile cocktail offerings in an approachable and accessible way. Barsys has always been about bringing great cocktails into the home. Our technologies break down the barrier to cocktail enjoyment, helping people both understand and craft amazing drinks."

The PATRÓN Margarita Smart Coaster by Barsys will be sold exclusively online at TheBarsys.com, for $149, available while supplies last. Once the limited-edition kits sell out, the PATRÓN cocktail recipes will remain available on the Barsys app and can be used with the original Smart Coaster by Barsys.